Specifications

Your refined brief needs to

• include specifications
• show evidence of consultation with stakeholders
• show the results of your key factor research and prioritisation.

A SPECIFICATION is measurable and describes what the solution will be, or look like, or behave, or do. Each key factor should be investigated and researched to develop a specification.

When you have printed your refined brief, you could hand-write on the page where each specification came from.

Here is an example:

My husband and I are planning a 90th birthday party for my father-in-law. As part of the event, we will have a slideshow of photos of Les's life. Key factors for the slideshow include:

• content
• length
• presentation style

Key factor research tells us that "three minutes is a long stretch for time-based media. The infomercials you see on late-night TV are often three minutes long, and they feel repetitive and endless" (quoted fromMediapedia by Kit Laybourne).

This suggests an attribute: the presentation should be short.

This then becomes a specification: the presentation should be three minutes long.