Year 11 Monday 18th May

Hi everyone,

Sorry that I can't be with you today.

We are starting a new topic. We will be looking at

• methods of advertising and marketing
• techniques of designing and creating multimedia
• using DigiTech hardware and software to advertise and market
• what makes Christchurch special and different.

Today, please work throught these questions, recording your thoughts and what you find on the Internet in a Word document.

1. Define advertising and marketing.
2. What are the similarities and differences between advertising and marketing?
3. Make a list of as many different methods of advertising as you can.
4. For each method in your list, identify good and bad points.
5. Define multimedia.
6. Give examples of multimedia.
7. For each example of multimedia in your list, say what hardware and software are needed to (a)produce and (b)view.
8. Compare Christchurch to one other place where you have been or know about.
9. Find out about and report on viral marketing.